Senior Public Relations Manager
DATA AXLE | Brooklyn, NY / Remote
NOVEMBER 2022 – Present
In-house media and PR manager tasked with securing earned media and positioning Data Axle as an industry leader in
augmented intelligence, AI, media, advertising, and marketing. Top placements include Forbes (council byline),
AdExchanger (byline), MediaPost, Growth Masterminds, Pulse 2.0, The NonProfit Times, etc.
Write creative pitches, press releases, and thought leadership pieces, disseminating to media and securing placement in
national business, lifestyle, and trade publications and podcasts for nonprofit and enterprise
Actively identify top-tier awards for relevant client campaigns, securing 14 Horizon Interactive & four IAC awards in 2023
Manage analyst communications, fostering relationships with Forrester and Gartner and advising contacts about Data
Axle product launches and capabilities to secure placement in upcoming research
Senior Account Director
BALLANTINES PUBLIC RELATIONS | San DIEGO, CA / REMOTE
SEPTEMBER 2021 – December 2022
Served as lead for clients globally across luxury lifestyle, hospitality, entertainment, health & wellness, design & the arts,
conservation, publishing, and tech sectors; managed 5-7 clients, consultants, and junior staff concurrently
Built thoughtful strategies and timelines to support brand goals and met key business objectives
Oversaw account teams nationally and globally to drive PR strategies and client needs forward
Supported new business development creating and presenting proposals and developing service agreements
Led events and press trips, organizing logistics, budget, itinerary, securing media, acting as host, and providing support
Pitched clients to secure placements in trade, national, regional, online, and broadcast media outlets. Top placements
included Travel + Leisure, Forbes, TechCrunch, Condé Nast Traveler, Daily Front Row, Good Housekeeping, etc.
Developed partnerships between clients and like-minded brands to create synergies that generated unique and
press-worthy ventures
Communications Manager
Riff city strategies | San Francisco, CA
may 2021 – august 2021
Led media strategy for high-profile clients across diverse industries, writing comprehensive communications for announcements, campaigns and initiatives
Built and oversaw a team to generate content for end-to-end campaigns; created compelling social media content
Created communications plans that capture clients’ unique needs and goals, implementing strategy that elevated the brand and met broader business goals
Wrote thought leadership articles, placing clients in top-tier media outlets and positioning clients as experts in their respective fields
Communications Manager
Studio O+A | San Francisco, CA
September 2019 – may 2021
Wrote strategic pitches, press releases and features, securing interviews and placement in top-tier design, architecture,
and lifestyle publications. Top placements included Interior Design Magazine, The New Yorker, Fast Company,
Architectural Digest, Metropolis, etc.
Wrote strategic content for newsletters highlighting studio and client successes, web articles, marketing materials, RFPs,
and employee profiles curated with consideration to targeted SEO and analytics
Drove and implemented effective communication strategies that built client loyalty, brand awareness, and positioned
the studio as a leader in workplace design during a challenging time at the height of the COVID-19 pandemic
Created compelling content across all social media channels, increasing followers by 30% in my tenure, increasing
impressions, engagement, and web traffic
Strategic Communications Consultant
HDR Engineering | AUSTIN, TX
December 2017 – September 2019
Created communications strategies and oversee implementation of public involvement and engagement for a number of clients in the public sector throughout Texas
Wrote copy for all aspects of communication, including web content, social media, press releases, fact sheets, newsletters, presentations, marketing, email, etc.
Distilled technical engineering content making it digestible for the public and stakeholders at large
Produced presentations, graphics, public service announcements, videos and photography for client use
Developed responses to media and stakeholder inquiries and provide timely and accurate communications
Senior Public Information Specialist
CITY OF AUSTIN | AUSTIN, TX
January 2012 – December 2017
Performed media and public relations duties to include: media buying, news releases, and fielding questions from media; serve as liaison for media and general public
Assisted in the planning and development of advertising/promotional campaigns/strategies
Designed, researched, wrote and edited newsletters and releases for internal and external use
Produced public service announcements, videos and photography for promotional use
Maintained and monitored departmental social media presence, strategically placing appropriate messages for followers while pursuing meaningful growth
Project manager of several ongoing public relations campaigns; created communications plans; oversaw timelines; enforced deadlines; and monitored and refined campaigns to ensure success
External Relations Manager
Costa Rica Outward Bound | Costa Rica
May 2011 – September 2011
Represented Cost Rica Outward Bound (CROB) in the media, with shareholders, and customers
Wrote, edited and proofed press releases, direct mail marketing campaigns, alumni outreach, newsletters, external communications and publications
Managed website content and wrote copy monitoring style, tone and consistency
Worked with the communications team to develop and lead an aggressive target audience outreach strategy to boost awareness, enrollment and referrals
Devised and monitored feedback mechanisms for program alumni and parents to encourage increased, long-term communication with Costa Rica Outward Bound as well as increased referrals/repeat business
Public Information Officer
SOUTHGATE RECREATION & PARK DISTRICT|Sacramento, CA
March 2008 – May 2011
Managed all internal and external communications; administered deadlines; worked closely with graphic designers and printers
Wrote, edited and proofed marketing collateral, e-mail blasts, web copy and District publications including newsletters, brochures and print media
Acted as liaison between the District and the Public; wrote press releases and answered media inquiries
Editor of the District’s quarterly community news guide, The Southgator, which is distributed to 70,000 District residents and winner of the California Parks & Recreation Society’s 2008 Agency Showcase Marketing Award
Researched grant opportunities; performed grant writing and proofreading in collaboration with colleagues and community partners; proactively pursued financial awards for the District
Managed the District’s social media presence and all promotional content
Editor/Publications Specialist
AFFILIATED COMPUTER SERVICES|Sacramento, CA
August 2006 – March 2008
Lead copy editor and coordinator of training syllabi for Medi-Cal field training courses; managed staff and process monitoring accuracy, quality and professionalism
Composed, edited, and published articles for monthly medical bulletins, ensuring proper syntax, formatting, accuracy, readability, style and voice
Designed, edited and wrote marketing copy for Medi-Cal providers
Distilled technical content and directed it to a target audience in a manner that was clear and intelligible